The Stats Game

Yesterday was our latest round of long range plan development, and it was probably the most fascinating discusion we’ve had yet.  But the key moment to my mind was when we got to the topic of tracking reference stats.

Now one of our objectives is to increase the amount of reference transactions.  However, we quickly reached the consensus as a group that there is little we can do to really improve those numbers (besides maybe cooking the books, which clearly isn’t an option).  The feeling is that the nature of the world has changed to such an extent that people can obtain much of their information elsewhere, through more convenient means.  Furthermore people felt that the majority tend to prize convenience over accuracy, clearly illustrated by the recent Maurice Jarre wikipedia hack

So now we’ve set ourselves a goal that the group pretty much considers impossible.  Maybe we were all just under the weather (it was depressingly bleak outside all day), but probably not.  Reference work has diminished, and it’s likely not going to come back.

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